“It's hardcore energy, a burst of speed like you can't describe, a jolt of lightning through your body that keeps you coming back, again and again.”

Is this a description of a hot new thrill ride at a theme park, or an underground move that's making the club scene? It's neither, yet a little bit of both – and it's perfectly legal and available to the masses. It's a race car sponsored by an energy drink, and it's one high-powered pairing.

Being announced publicly this week is the new sponsoring partnership just inked between champion race car driver Steve Shaver of Shaver Motorsports/Cosgrove Racing, and Ludicrous Energy drink, and it's a match made in heaven – or in the dirt. Shaver is burning it up at dirt tracks throughout the country in his late model number 30. most recently taking the $50,000 win at the North/South 100 in Florence , Kentucky . With this win at one of the five major events in dirt track racing, Shaver is using his notoriety to attract something pretty unusual in the dirt track world – a national sponsor, who has signed an unprecedented three-year sponsorship commitment.

Ludicrous Energy makes a group of energy drinks through the Mix Master Beverage Company, featuring caffeine and a patented mix of herbs and vitamins. With corporate offices in California and West Virginia , Ludicrous is just starting to take the beverage world by storm, much like Mr. Shaver. Billed as “16 ounces of hardcore energy”, the four featured drinks create a burst of energy that is easily likened to the speed and on-the-edge thrill of a race car. “Putting the Ludicrous Energy name on this race car is the perfect move for us,” says Ludicrous Vice President Kristopher Eaton. “We share the same goals – to give our customers an amped-up level of energy and excitement, and to be winners by making our brand a household name.”

Steve Shaver has been racing for 20 years, and is excited at this, his first major national corporate sponsor. “This is a tremendous opportunity, not only for Shaver Motorsports, but for the dirt track racing world in general. I think this will bring more national attention to dirt track racing, and will show other potential sponsors the confidence being placed in us as a viable marketing vehicle to enhance their brand.”

Shaver Motorsports and his race team, Cosgrove Racing, continue to thank his current sponsors, WACO Oil & Gas, Drywall Systems Inc, United Bank, Lakeview Estates, Sunoco Race Fuels, Penske Racing Shocks and Panther Motorsports Designs. “These sponsors have gotten me to this point, and continue to be supportive. This national sponsor will bring more attention to all of us. We're looking forward to working with Ludicrous.